Monday, December 13, 2010
Chapter 8: Segmenting and Targeting Markets
A Market Segment is a group of individuals or organizations with similar product needs as a result of one or more common characteristics. SO, let’s take elderly people and people with conditions in general such as diabetes, high blood pressure, or anemia. The market segments that I tend to target are these because the products that I market are marketable because of these individuals. The Nutrilite products consist of vitamins and everything naturally helpful to keep your body free of unnecessary carbs and sugar that can cause diabetes and weight gain in general. The XS energy drinks also help prevent this dilemma because they are sugar and carb free. Generally speaking, older people have high blood pressure or have trouble digesting their food properly, and we know that in most cases the older you get the slower your metabolism may become if you do not exercise regularly. And so for those market segments, Amway has Slimmetry Diet Supplements, Carb Blocker 2, as well as Glucose Health of Nutrilite. All of these help manage your health and are perfect substitutes for a healthy diet. You don’t necessarily have to worry about eating spinach or any other repulsive vegetables.
Another market segment of mine is college students and people who like to work out. I market the XS energy drinks to these two groups because they can substitute the college students’ coffee, and boost the workout lovers’ energy without necessarily being unhealthy. We know how unhealthy coffee and red bull is. It can vary because I can market our perfect water to older married couples, as well as unmarried. The cleaning products are more marketable to couples, as opposed to single individuals. However, single older individuals tend to buy my Legacy of Clean products as well. For those who are young and married with children, I definitely recommend the detergent because it’s unbelievably useful, and it can prove to be essential to their laundry needs. I mean, they are more susceptible to needing to wash clothes more frequently with them having children and all, and it being accessible and delivered to their door is quite more convenient than them going out and buying some. The detergent lasts much longer than ordinary brands like Tide, and All, because you use less of it.
Let’s consider the product differentiation of the Legacy of Clean Triple Liquid 3X concentrated detergent. It is plant-powered, and enzyme-activated. It eliminates the worst stains without irritating skin or dulling or fading clothes. And its triple concentrated to help last you three times longer. The Plant-based cleansers are easy on the environment. The concentrated formula means more loads and less plastic. Rinses clean any temperature water. It is safe for all washable fabrics. It is Dermatologist-tested. And, there are no phosphates, chlorine, or other unpleasant ingredients that could harm the environment. It is also eco-friendly, unlike Tide and other traditional detergents, which is why this detergent would be marketable for a market group that consists of nature lovers and people that go green.
Another market segment of mine is college students and people who like to work out. I market the XS energy drinks to these two groups because they can substitute the college students’ coffee, and boost the workout lovers’ energy without necessarily being unhealthy. We know how unhealthy coffee and red bull is. It can vary because I can market our perfect water to older married couples, as well as unmarried. The cleaning products are more marketable to couples, as opposed to single individuals. However, single older individuals tend to buy my Legacy of Clean products as well. For those who are young and married with children, I definitely recommend the detergent because it’s unbelievably useful, and it can prove to be essential to their laundry needs. I mean, they are more susceptible to needing to wash clothes more frequently with them having children and all, and it being accessible and delivered to their door is quite more convenient than them going out and buying some. The detergent lasts much longer than ordinary brands like Tide, and All, because you use less of it.
Let’s consider the product differentiation of the Legacy of Clean Triple Liquid 3X concentrated detergent. It is plant-powered, and enzyme-activated. It eliminates the worst stains without irritating skin or dulling or fading clothes. And its triple concentrated to help last you three times longer. The Plant-based cleansers are easy on the environment. The concentrated formula means more loads and less plastic. Rinses clean any temperature water. It is safe for all washable fabrics. It is Dermatologist-tested. And, there are no phosphates, chlorine, or other unpleasant ingredients that could harm the environment. It is also eco-friendly, unlike Tide and other traditional detergents, which is why this detergent would be marketable for a market group that consists of nature lovers and people that go green.
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