L.O.C. MPC Comparisons

Amway's L.O.C. (Legacy of Clean) Multi Purpose Cleaner

Chapter 8: Segmenting and Targeting Markets

A Market Segment is a group of individuals or organizations with similar product needs as a result of one or more common characteristics. SO, let’s take elderly people and people with conditions in general such as diabetes, high blood pressure, or anemia. The market segments that I tend to target are these because the products that I market are marketable because of these individuals. The Nutrilite products consist of vitamins and everything naturally helpful to keep your body free of unnecessary carbs and sugar that can cause diabetes and weight gain in general. The XS energy drinks also help prevent this dilemma because they are sugar and carb free. Generally speaking, older people have high blood pressure or have trouble digesting their food properly, and we know that in most cases the older you get the slower your metabolism may become if you do not exercise regularly. And so for those market segments, Amway has Slimmetry Diet Supplements, Carb Blocker 2, as well as Glucose Health of Nutrilite. All of these help manage your health and are perfect substitutes for a healthy diet. You don’t necessarily have to worry about eating spinach or any other repulsive vegetables.

Another market segment of mine is college students and people who like to work out. I market the XS energy drinks to these two groups because they can substitute the college students’ coffee, and boost the workout lovers’ energy without necessarily being unhealthy. We know how unhealthy coffee and red bull is. It can vary because I can market our perfect water to older married couples, as well as unmarried. The cleaning products are more marketable to couples, as opposed to single individuals. However, single older individuals tend to buy my Legacy of Clean products as well. For those who are young and married with children, I definitely recommend the detergent because it’s unbelievably useful, and it can prove to be essential to their laundry needs. I mean, they are more susceptible to needing to wash clothes more frequently with them having children and all, and it being accessible and delivered to their door is quite more convenient than them going out and buying some. The detergent lasts much longer than ordinary brands like Tide, and All, because you use less of it.

Let’s consider the product differentiation of the Legacy of Clean Triple Liquid 3X concentrated detergent. It is plant-powered, and enzyme-activated. It eliminates the worst stains without irritating skin or dulling or fading clothes. And its triple concentrated to help last you three times longer. The Plant-based cleansers are easy on the environment. The concentrated formula means more loads and less plastic. Rinses clean any temperature water. It is safe for all washable fabrics. It is Dermatologist-tested. And, there are no phosphates, chlorine, or other unpleasant ingredients that could harm the environment. It is also eco-friendly, unlike Tide and other traditional detergents, which is why this detergent would be marketable for a market group that consists of nature lovers and people that go green.

John Tesh: Intelligence For Your Life

Chapter 11: Developing and Managing products

   New Products are important to sustain growth and profits. Amway has linked with John Tesh, and we are introducing a new line of products under the same brand as Tesh’s Intelligence For Your Lifesyndicated radio show. The line will embody the same philosophy as the show, “Simple Improvements for Better Living,” and will offer products and services that provide simple, common-sense ideas to encourage people toward a healthy, mind, body, and spirit. So far there are just energy and snack bars, but I’m sure they will expand like when they say there can be additions to existing product lines. We don’t have a lot of new products, but we are making revisions and improvements to the things that we have already had.

Chapter 21: Customer Relationship Management

One of the major aspects of maintaining customer relationship management is the encouragement and tracking of the customer’s interactions with the company. One of the ways that we that we maintain our customers’ interaction with the company is by setting up a ditto. DITTO is the Amway scheduled delivery program. Order what you want once, and the products you specify will be shipped to you at the delivery interval you set. This way our customers do not have to call us to remind us what they need. It is scheduled before hand and it will be there by the time they need it. If you know you use your cleaning products three times a week, depending on how many cleaning items you purchase, you will know the period of time or the time frame in which you will need a refill or replacement of your usual products; this is a way your customers get comfortable with you, and don’t feel that they need to constantly keep up with anything because you’re keeping up with things for them. Almost all of my customers have set up a Ditto. They tell me it’s one of the best incentives to keep them interested in remaining a loyal customer.

Chapter 16: Integrated Marketing Communications

    First, I will discuss the AIDA concept and its relationship to the promotional mix. The way we keep the costumers’ attention at Amway Global is through our IBOs. We ask our IBOS to spread the word and have meetings where we enlighten those that don’t know about Amway. Then there is interest; you keep the customer’s interest by following up with them and making sure that they are satisfied. Desire and action go hand in hand.

    The goals of promotion are to induce, modify, or reinforce behavior by informing, persuading, and reminding. Integrated marketing communications is the careful coordination of all promotional messages for a product or service to assure the consistency of all messages at every contact point where a company meets the consumer. I would say that this consists of commercials, videos on websites, cds and books, catalogs etc. These all can be considered as advertising, sales, direct marketing and public relations.