Chapter 11: Developing and Managing products

   New Products are important to sustain growth and profits. Amway has linked with John Tesh, and we are introducing a new line of products under the same brand as Tesh’s Intelligence For Your Lifesyndicated radio show. The line will embody the same philosophy as the show, “Simple Improvements for Better Living,” and will offer products and services that provide simple, common-sense ideas to encourage people toward a healthy, mind, body, and spirit. So far there are just energy and snack bars, but I’m sure they will expand like when they say there can be additions to existing product lines. We don’t have a lot of new products, but we are making revisions and improvements to the things that we have already had.