Monday, November 15, 2010

Chapter 10:Product Concepts

   A brand is a name, term, or symbol that identifies a firm’s products. With Amway, we have about 5 different major brands. Starting with ARTISTRY Skin Care, Legacy of Clean (one of the best cleaning brands), GLISTER (brand for oral hygiene products, Queen / iCook (for healthy culinary products),eSpring®( Water Purifier brand), ATMOSPHERE® (Air Purifier Brand).

   At Amway Global we have an 180 day money back guarantee, which you have the right to use it for a reasonable time (90 days) to determine whether it is satisfactory and whether you want to keep it. If you decide that it is not satisfactory, you may return your purchase, or the unused portion, to us. You will be offered a choice of replacement without charge, full credit towards the purchase of another product or a refund of your full purchase price. This falls under the category of product warranty. As a consumer, I believe that this is highly important because they offer us protection. We have the option to be picky. The package is the last chance to influence buyers before they make a decision. So you the best thing you’ll want is to have a logo. For the Legacy of Clean it says positively clean since 1959. Seems pretty trustworthy and it’s worth it.

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