John Tesh: Intelligence For Your Life

Chapter 11: Developing and Managing products

   New Products are important to sustain growth and profits. Amway has linked with John Tesh, and we are introducing a new line of products under the same brand as Tesh’s Intelligence For Your Lifesyndicated radio show. The line will embody the same philosophy as the show, “Simple Improvements for Better Living,” and will offer products and services that provide simple, common-sense ideas to encourage people toward a healthy, mind, body, and spirit. So far there are just energy and snack bars, but I’m sure they will expand like when they say there can be additions to existing product lines. We don’t have a lot of new products, but we are making revisions and improvements to the things that we have already had.

Chapter 21: Customer Relationship Management

One of the major aspects of maintaining customer relationship management is the encouragement and tracking of the customer’s interactions with the company. One of the ways that we that we maintain our customers’ interaction with the company is by setting up a ditto. DITTO is the Amway scheduled delivery program. Order what you want once, and the products you specify will be shipped to you at the delivery interval you set. This way our customers do not have to call us to remind us what they need. It is scheduled before hand and it will be there by the time they need it. If you know you use your cleaning products three times a week, depending on how many cleaning items you purchase, you will know the period of time or the time frame in which you will need a refill or replacement of your usual products; this is a way your customers get comfortable with you, and don’t feel that they need to constantly keep up with anything because you’re keeping up with things for them. Almost all of my customers have set up a Ditto. They tell me it’s one of the best incentives to keep them interested in remaining a loyal customer.

Chapter 16: Integrated Marketing Communications

    First, I will discuss the AIDA concept and its relationship to the promotional mix. The way we keep the costumers’ attention at Amway Global is through our IBOs. We ask our IBOS to spread the word and have meetings where we enlighten those that don’t know about Amway. Then there is interest; you keep the customer’s interest by following up with them and making sure that they are satisfied. Desire and action go hand in hand.

    The goals of promotion are to induce, modify, or reinforce behavior by informing, persuading, and reminding. Integrated marketing communications is the careful coordination of all promotional messages for a product or service to assure the consistency of all messages at every contact point where a company meets the consumer. I would say that this consists of commercials, videos on websites, cds and books, catalogs etc. These all can be considered as advertising, sales, direct marketing and public relations.

Chapter 10:Product Concepts

   A brand is a name, term, or symbol that identifies a firm’s products. With Amway, we have about 5 different major brands. Starting with ARTISTRY Skin Care, Legacy of Clean (one of the best cleaning brands), GLISTER (brand for oral hygiene products, Queen / iCook (for healthy culinary products),eSpring®( Water Purifier brand), ATMOSPHERE® (Air Purifier Brand).

   At Amway Global we have an 180 day money back guarantee, which you have the right to use it for a reasonable time (90 days) to determine whether it is satisfactory and whether you want to keep it. If you decide that it is not satisfactory, you may return your purchase, or the unused portion, to us. You will be offered a choice of replacement without charge, full credit towards the purchase of another product or a refund of your full purchase price. This falls under the category of product warranty. As a consumer, I believe that this is highly important because they offer us protection. We have the option to be picky. The package is the last chance to influence buyers before they make a decision. So you the best thing you’ll want is to have a logo. For the Legacy of Clean it says positively clean since 1959. Seems pretty trustworthy and it’s worth it.

Chapter 18: Sales Promotion and Personal Selling

Relationship selling is the practice of building, maintaining and enhancing interactions with customers in order to develop long term satisfaction through mutually beneficial partnerships. One way to establish that is to follow up with a customer. You know that they order detergent and dishwashing liquid from you every month. Chances are, that depending on the amount of the products that they ordered, you will more or less know when they will “need” or “want” more. Why not give them a call and see? This helps build a rapport with them. They will more comfortable with you as a supplier and will build a more long term seller/buyer relationship. Out of the whole seven step process, I believe that following up may be the most important step because you may have achieved success in making that one sale, but what about the future? The approaching customer and probing needs are relatively easy as well. Most of the time, I walk up to someone and say “You look rather tired. Look like you need a boost. You like red bull?” If they say yes, then I’ll say “Well, then you’ll love this.” If not, I’ll say “Neither do I; it’s horrible for you. On the other hand, this tastes great and is great for you. I immediately open the can of XS and ask them to try it. If they look hesitant, I will drink from that one, and then hand them another one. If they ask questions, I will be more than glad to explain the product in more detail. But, the main focus is to discover a customer’s interest and then tackle that. You have nothing to lose.


I usually have events where I allow people to SAMPLE my Amway products, while my sister gives out samples of her Avon products. She gives out the campaign books, and she shows what is in season. We usually have raffles where we give out prizes and we also have trivia games to win prizes. My samples include the XS energy drinks, makeup (eye shadows and foundations) lip glosses, energy bars, the perfect water etc. During or after the event, people usually put in orders and these events are where I meet most of my customers and where I tend to network the most. Perfect Empowered Drinking Water uses a unique 15-step purification process to remove contaminants. It is purified, remineralized, ionized, microstructured & Oxygen Rich. P.S. People will never refuse samples because they're free. What better way to market your product..