Chapter 21: Customer Relationship Management

One of the major aspects of maintaining customer relationship management is the encouragement and tracking of the customer’s interactions with the company. One of the ways that we that we maintain our customers’ interaction with the company is by setting up a ditto. DITTO is the Amway scheduled delivery program. Order what you want once, and the products you specify will be shipped to you at the delivery interval you set. This way our customers do not have to call us to remind us what they need. It is scheduled before hand and it will be there by the time they need it. If you know you use your cleaning products three times a week, depending on how many cleaning items you purchase, you will know the period of time or the time frame in which you will need a refill or replacement of your usual products; this is a way your customers get comfortable with you, and don’t feel that they need to constantly keep up with anything because you’re keeping up with things for them. Almost all of my customers have set up a Ditto. They tell me it’s one of the best incentives to keep them interested in remaining a loyal customer.