The factors within the external environment that are important to marketing managers can be classified as social, demographic, economic, technological, political and legal, and competitive. Amway Global is established and is known in 8 different countries, which definitely identifies with the demographic factor. A company should really be worldwide and accessible to everyone.
I would say our competitors range from all department stores to Avon and soo on and so forth. Being that we are in a recession, people will tend to stick to what they know they want or really need. When competition becomes a factor, it can be difficult to market.
Technology is a critical factor in every company's external environment. For Amway, technology is crucial because we are an online shopping network. People need technology to even view our product. We dont have actual retail stores nore do we go door to door. We used to handle things that way when Amway was first established, but it has become more convenient for us to change where people shop.
No comments:
Post a Comment