Tuesday, September 14, 2010

week 2: strategic planning

Well, the way that I would say that my company is doing strategic planning is through its independent business owners.  An IBO (Independent Business Owner) is an independent contractor authorized to own and operate an independent business pursuant to an agreement with Amway Global. IBO's have a financial interest in the sale of Amway goods and services. They use us to market their products. We bring them to work, school, church, etc. People will be things when they see that the people promoting them are actually using them, unlike most celebrity endorsers.

One of our strategies  that us  IBOs use is we establish a temporary presence at a public location and sells directly to customers. Individual cans of ice cold XS Energy Drinks and XS Shots are a focus. At some venues, it may be appropriate to sell cases of drinks as well.These Events include (but are not limited to) the following types of venues:Concession Stand at a High School or College sports, such as football, basketball, track & field, soccer.A friend of mine is a professional kick scooter rider and I go to his events and promote xs drinks as well.

XS Gear is the official marketing resource of XS Energy Drink.  However, it is only sold through the IBOs . We help them sell and market their products more efficiently. The result has been an unprecedented surge in growth in Amway Global organizations. I encourage everyone to join us because its residual income and we make our own rules =)

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