Until recently I had never seen an Amway Global commercial, or even seen an ad on a billboard or on the train. However, while watching television on a Sunday night, which is the only time I’m really ever home and able to watch it, I saw my first Amway commercial. It was really capturing; I’m not sure it was the music, or the fact that when it initially came on you would have believed it to be an iPhone commercial. But, Amway was simply telling us that they now have an app for the iPhone, where you can access the site and the whole catalog from the phone. This is especially great because the free download allows us Amway IBOs to access a complete product catalog, show customers videos and other product information, and place orders, with or without an Internet connection. It’s also available for the iPod touch, and even though I am not an IPhone owner, I found this to be pertinent information. I would say this commercial displays product advertising as well as pioneering advertising because it touts the benefits of the service, the service being the convenient accessibility of the website via the phone. And, it displays the pioneering advertising because it is stimulating the customers’ primary demand not for the product in particular, but it may increase their curiosity as to what Amway is and what products they sell; not to mention it may encourage more people to join team Amway. Also, if a customer knows that their independent business owner can show them the products practically any time because it’s portable, that is more incentive for them to want to retain their services. Under that video, I also posted Ronaldinho’s secret weapon NUTRILITE* commercial xD
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