There was an aspect of Chapter 6 that stood out to me and that was the opinion leader. I’m not exactly sure who an opinion leader is in Amway Global in particular, but I would assume that some of the opinion leaders are the girls featured in the Miss America pageant because Amway has sponsored them. Another opinion leader that I have recently discovered is Ronaldinho. He has signed with Nutrilite. First of all, for those of you to whom the name doesn’t ring a bell Ronaldinho is a Brazilian professional soccer player who plays for Italian Serie A club A.C. Milan and the Brazilian national team. He is known as one of the most gifted soccer player of his generation.
“Equally important to the marketing and media benefits we secured with AC Milan is the ability to be on the forefront of cutting-edge scientific research and sports training of world-class athletes through the Milanello Training Center,” said Amway Chief Marketing Officer Candace Matthews. “More specifically, by collaborating with Milan Lab, we can showcase how our NUTRILITE products help the team achieve optimal health.” [Ronaldinho.cc]
Earlier this year, Amway signed Ronaldinho to a global endorsement agreement and named him Global Spokesperson for the Amway One by One Campaign for Children. This has had a big impact on the company and has contributed to the sales and has influenced over 5.5. Million children all over the world. NUTRILITE® is a brand of Amway Products. This is the world's leading brand of vitamin, mineral, and dietary supplements. This is great because a lot o f people look up to him and it will encourage them to use the products if they believe it is helping keep him agile enough to perfect his craft. This goes back to consumer decision making. Most of the people buying the products buy it solely because of the opinion leader, regardless of how they themselves value the particular product.
I have tried the products myself. They have a concentrated fruits and vegetables tablet. It. Provides more than the five to nine daily servings of fruits and vegetables health authorities say are needed to reduce risk for a variety of cancers, and it delivers antioxidants to help fight free radicals generated by smoke, pollution, and exercise. I don’t know about you, but I know people that are grown and still don’t eat vegetables, perhaps because they don’t like to or they just don’t have the time. This tablet has me feeling healthy when I take it.
They also have the NUTRILITE carb blocker 2, which is great. It is a gentle way to help control calorie absorption from table sugar and starches such as breads, cereals, pasta, rice, potatoes, peas, dried beans, and other carbohydrate-rich foods. But, the great thing is unlike those other calorie burners it still gives your body the benefit of the vitamins, minerals, and fiber found in carbohydrate-containing foods. And it helps keep you fuller longer. If girls still want to keep that size 2, it’s not a problem. And, you can still eat as unhealthily as you’d like, but not that I’d recommend it. But it absorbs the oils and trans fats from your food before you’ve even digested it. Great invention because you won’t be crapping up a storm all night. I’m sure it affects people differently, but so far the reviews have been stupendous.
We know that gender plays a role on the decision of a consumer to buy. Amway has Artistry skincare and makeup for women, and they have NUTRILITE products which is a neutral brand of products because you don’t need to be a specific gender to appreciate products that help improve your health.
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