Chapter 5: Developing a Global Vision

So, I read in Chapter 5 of The World of Marketing, that Global Marketing has an immense impact on the U.S. It does because the exports account for 25 percent of U.S. economic growth.

Multinational corporations move resources, goods, and services and skills across national boundaries. Amway Global does this. They distribute their products to 8 different countries. These countries include Argentina, Guatemala, Brazil, Honduras Canada Mexico Chile Panama Colombia Puerto Rico Costa Rica United States Dominican Republic Uruguay El Salvador Venezuela. These countries are primarily what bring us so much revenue. If we operated solely in the U.S., we would not be doing 8.4 billion a year. However, a lot of our products were indeed established and manufactured in the U.S.

I think that Americans are cheap and they choose not to buy from their own manufacturing companies. Foreign is appealing to them. We rather buy something important from China, Indonesia or Japan, which is why America does the trading.  It’s a blessing and curse to our economy.

XS energy drinks and a lot of the other Amway products are actually manufactured in America. The Manufacturer is XS Energy LLC, and they are a California-Based Company. I would say that they are doing pretty well. One of our biggest competitors is Red Bull. The company was founded by Thai national Chaleo Yoovidhya and Austrian national Dietrich Mateschitz. It is an Austria based company. However, in America it is during very well and still is considered to be one of the most popular energy drinks in the world. I feel that is because it is not an American made product. We tend to support foreigners rather than build up our own country. This is one of the negatives of global trade. Although XS energy drinks are an American manufactured product, they are becoming more universal to other countries, and they are becoming more popular.